Brand Details
Visual language, iconography, imagery and compliance-aware usage.
Motifs
Architectural lines, floor-plan grids and structural geometry. Avoid literal stock images of houses.
Iconography
Consistent icons for protocol concepts: reserve, T-bill, bond, coupon, epoch, allowlist, guardrail, credit event.
Imagery
Photograph real assets only with the issuer's permission and correct attribution. Otherwise, use abstract architectural imagery.
Compliance-aware usage
- Never call sUSDest a stablecoin, in copy or graphics.
- Never show yields as guaranteed or fixed.
- Don't make marketing that targets US persons, the United Kingdom, or sanctioned jurisdictions.
- Every yield figure must carry the "not guaranteed; not a bank deposit" disclaimer.